Marketing is described by many experts as an activity or business centred around promoting and selling goods or services, though this also includes market analysis and advertisement. But, in general, promotion is the key component that allows you to sell more goods. It is, however, more than that; it is about how your future consumers perceive the brand and the goods or services that you offer. We can see that marketing is about how your people approach your clients and large companies are able to use these tactics effectively in their publicity and distribution divisions.

So what happens to the majority of small companies, traders, and autonomous?

The vast majority of businesses may not have a marketing department because they were mostly founded by freelancers who had wanted to start their own company but had never learned marketing or how to apply it properly in their sales strategies.

These are a few common marketing obstacles or issues that many businesses will face and if you run your own company, you will, undoubtedly, identify with all of them:

• Not aware of how to explain the product or service you want to sell –  

Being an authority on a product does not always imply that you are the right one to market it. You know the characteristics of your product, the production procedures, the products used, and the right implementations, but you don’t know how to describe your product to a potential customer, who isn’t interested in any of the hundreds of product features because their just looking for one of them. Any product or service should be explained from the customer’s point of view. When assessing this service or product, always ask yourself, “what is the consumer looking for?”.

Price, cost, and dependability for something that can fix a dilemma, make his life more enjoyable, or raise his social standing. The company owner, a freelancer, a retailer, a liberal expert, someone in charge of marketing your goods or services; or sellers and clerks, waiters at bars and restaurants, can both undergo training to learn how to market your products, along with guidance for how the product will benefit prospective buyers.

• Absence of commercial department –

One of the most important aspects of any profitable company is the commercial department. A strong commercial department will save your business during a financial crisis.

So think about what you should do while things are going well. The issue is that we agree that only the commercial department will sell and that the other divisions are unaffected. For example, A successful salesperson can easily determine what he has to do in order to sell. A good salesman understands how to target new buyers, how to create consumer loyalty, and how to drive cross-selling (increase sales per customer and business profits).

• Your Company’s invisibility – 

If you want to be a business owner, one of your primary responsibilities should be to promote your company. The issue arises when deciding on the medium and resources to be used. Advertising a business is convenient and inexpensive.

However, if you use an inappropriate medium and address people who are not interested in your product or service, you will only waste time and money.

• Problems about the product’s worth – 

You may believe that the price of your product is unimportant to your marketing strategy. If that’s what you believe, you’re wrong. The price of the goods is critical to the company’s sustainability and should be considered as “fair” by your consumers.

• To believe that marketing is unnecessary – 

Believing that we are the best and that we know everything there is to know about selling our product is a common mistake that many entrepreneurs make, particularly at the beginning, when they are still full of new ideas for their company.
Believing that customers will flock to your shop just because you claim to offer the best goods at the best price is a costly error. A successful approach entails doing the right steps at the right time and using the best channel for each campaign in order to achieve the desired results: we all aim to sell more goods and retain new buyers.

Throughout this post, we discussed the biggest issues that small businesses face when it comes to marketing.

If you’ve read through, you’ll see that all of these issues are caused by a lack of preparation, education, and, in many situations, curiosity in discovering new information, rather than a lack of financial capital.

True, a good professional will outperform an amateur, but there are thousands of articles on the Internet that explain how to do things correctly, how to manage your social networks, how to manage your business, how to set the right price, how to work with discounts, and much more.

Nowadays, things are frequently not done correctly due to carelessness.

Unfortunately, we have a tendency to believe that we really know something, which is the worst mistake you might make.

I hope that now that you’ve finished reading this post, you’ll be able to get to work on improving your project’s marketing plan.

akomakoo.com is the leading job search website for users in the Kingdom of Bahrain and the Eastern Province of Saudi Arabia. Launched in 2020, by Abdul Hamid Al Asfoor (Managing Director of Albayan Media Group), akomakoo.com has become the most exclusive and leading platform connecting buyers and sellers from Saudi Arabia to Bahrain and vice versa.

An exclusive and trusted community where underused goods are redistributed to fill a new need, and become wanted again, where non- product assets such as space, skills and money are exchanged and traded in new ways that don’t always require centralized institutions or ‘middlemen’.

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Suha Shafi

I hold a bachelors degree in business administration and I’m currently working to obtain knowledge & experience on the day to day activities in the business field for a bright future.