It is the goal of any business to instigate and build valiant working relationships with its customers. Businesses must listen to and meet the needs of customers in order to generate sales and remain a prosperous, productive business. Many times, businesses are faced with customers who stop effectuating business deals, and decide to flee elsewhere, leaving the businesses wondering – what went wrong?

Why do customers leave?

It is a question that haunts many businesses. The bond seems to be going well with the customer, and then, it suddenly comes to a halt. Businesses can often spot a pattern, but most of the time, they have no idea why a client has left. If a customer petered out their relationship with a particular business and deviated themself to a new business, it is obvious that the customer was not sufficed with the business’s product or services, or it could be that the new business offers incentives good enough to make them switch;

How do surveys help your business?

Customer satisfaction surveys are created so that companies can collect quantifiable feedback from their clients. Businesses can use that feedback data to develop strategies to mend current customer relationships, erect new relationships and continue to grow the business. Collecting customer data from surveys can reveal customer preferences and if interpreted correctly, can help in adapting strategies to become more successful.

Here are some tips for it –

Establish Benchmark Measurements – The first step to determining how much you want your business to grow is to reckon where you are starting. Benchmarking can show where your weaknesses are, places/things to improve and how to maintain your strengths. Learn as much as you can for your intended audience. Customer retention polls assist companies of all sizes with learning what the general public and potential consumers think of them. There are also times when a customer is unhappy & won’t speak out to avoid conflict, but they may never return to your business and could be talking poorly about your business. Customer polls will help you determine what your consumers want and dislike.

New Idea Generation – Customer survey data will show patterns in the customers’ needs. Knowing their needs can help you develop new and fresh ways to meet what your customers are looking for. Develop Customer Relationships Surveys give customers a chance to share their feelings and gives them the possibility to participate in what is to come for the business. Offering inducement may also give customers an extra push to take the survey and assure them that their feedback is important to the business. Customers will feel inclined to share their opinions as they would feel that the business is open to new ideas and will work to satisfy their needs.

New technologies open up new possibilities for doing a job that consumers want done.

akomakoo.com is the leading job search website for users in the Kingdom of Bahrain and the Eastern Province of Saudi Arabia. Launched in 2020, by Abdul Hamid Al Asfoor (Managing Director of Albayan Media Group), akomakoo.com has become the most exclusive and leading platform connecting buyers and sellers from Saudi Arabia to Bahrain and vice versa.

An exclusive and trusted community where underused goods are redistributed to fill a new need, and become wanted again, where non- product assets such as space, skills and money are exchanged and traded in new ways that don’t always require centralized institutions or ‘middlemen’.

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Suha Shafi

I hold a bachelors degree in business administration and I’m currently working to obtain knowledge & experience on the day to day activities in the business field for a bright future.