A hybrid event is a trade show, conference, unconference, seminar, workshop or other similar kinds of meetings that combine a “live” in-person event with a “virtual” online component. These types of events can cover any multitude of topics from improving sponsorship packages to improved ROI + etc. benefits of it.

However, what exactly are hybrid events? What do hybrid events look like? Well, any questions you might have are answered below,

What are hybrid events?
They’re a mix of live and virtual events. Engagement is the essential ingredient in hybrid events & it is what distinguishes a hybrid event from a live event with tech elements.

What do hybrid events look like?
The best hybrid activities share one trait: they prioritize the viewer journey for all audiences. A live streaming of your case is the perfect way to present your material in an entertaining manner.
Another important component is a simulated event network. Keep in mind that the guests do not want to replicate the literal feeling of walking around your event.

Propositions of Hybrid Events

Now that we’ve established what hybrid events are and why they’re valuable, let’s look at how to put them on by investigating four composite case concepts:

• Public health informatics conference
  What happened back in August 2012, when the Public Health Informatics Conference took place. Adam Arthur, the person tasked with planning the event was able to translate it seamlessly into a branded virtual conference making him someone planners everywhere should look to for inspiration.
• Apple Special Events
  Apple has been at the forefront of innovation and tech trends for years. So, it’s no wonder that some of their most anticipated events would somehow push the boundaries of what a conference is supposed to look like. Apple special events are an extraordinary time of the year that tech enthusiasts, apple fans and competitors alike look forward to. This is when the CEO of the company takes the stage in order to showcase the latest products from the brand.
• Content Marketing World
  Here attendees can learn from amazing speakers about how to up their content games. They also have the chance to network with peers and enjoy fun entertainment. Similar to MozCon’s hybrid event, virtual access to Content Marketing World is only available post-event.
• Tonality outcomes of Hybrid events
  To say that the last few months have been a vortex would be a euphemism. In a matter of days, the live events/concert/parties/conferences that had been planned in advance were obviously cancelled. Virtual events became the new normal and we had to learn how to create effective programs. We navigated through the storm and learned ample lessons along the way.

Essentially, a blended event lowers the barrier to entry for all demographics – those who want to participate but are unable to, and those who are uncertain whether the event is worth their time. This greatly expands your exposure so you will relay your event to a far wider audience than would be available in person.

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Suha Shafi

I hold a bachelors degree in business administration and I’m currently working to obtain knowledge & experience on the day to day activities in the business field for a bright future.