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All the Information We Have on Apple Cars
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Apple Cars are not a secret anymore!
After the announcement of the Apple electric car project in 2014, everyone expects the company to produce something so special and innovative that it creates a revival in the car industry and is not just a normal car. We are looking forward to an Apple car which could be a premium EV self-driving car.
Many of us assume that Apple cars will be highly integrated with IOS and other Apple services and products like iPhone, Mac, and Apple Watch. And we believe that an Apple Car will exceed any electric car efficiency, considering their huge development at the next-generation battery.
But let’s be honest and clear, how close is Apple to creating its own car?
Apple deals that are related to cars have been watched closely, deals such as acquisitions to Drive.ai which is an American technology company that uses artificial intelligence to make self-driving systems for cars. We also watched it talk with LiDAR suppliers which are mainly used to measure the lasers that measure depth and distance.
Many Speculations have been swirling about Apple’s car for several years but nothing concrete has materialized.
To manufacture a car, Apple has three options: the first is to partner with an already existing car manufacturer, the second to build its own manufacturing facilities or the third option which is to cooperate with a contract manufacturer such as Foxconn or Magna International Inc.
Apple contacted plenty of carmakers, including Hyundai Motor, but the discussions did not go well.
Under this scenario, Apple would develop a standalone vehicle system, interior, and exterior design, and embedded technology, with the final production, left to the carmaker.
Essentially, this scenario requires an existing automaker to abandon its trademark and become a contract assembly company in favor of a new competitor.
Apple wants to challenge assumptions about how the car works – how the seats are made and what the car’s body looks like and any traditional car manufacturer would be reluctant to help a competitor that could potentially cause disruptions in the car market.
But is it a good idea for Apple to enter this industry ?
Factories are generally a low-margin business. Apple typically leaves building factories to partners and focuses its efforts on product design and development. Apple’s profit margins are very high compared to its suppliers such as Foxconn and Pegatron.
Tesla, the most successful electric car maker to date, has lost billions of dollars running its own factories, and it is only recently that it has started making a regular income.
And we can see the difference in 2020, where Tesla announced $ 700 million in profits, while Apple made more than $ 60 billion in the same period.
Moreover:
Apple still appears to be designing its car with production in mind. The company recently announced a job listing to search for a “senior manufacturing engineer” for its own enterprise group, to lead its team to build a car.
The candidate will be responsible for creating a team of engineers focused on manufacturing and supply chain strategy. The advertisement required the requested engineer to have experience in the fields of aluminum, steel, composites, and basic materials in Al.
It doesn’t seem that Apple would abandon its project anytime soon..
What do you think an apple car will be? and what would it probably look like?
Share your opinions below.
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An exclusive and trusted community where underused goods are redistributed to fill a new need, and become wanted again, where non- product assets such as space, skills and money are exchanged and traded in new ways that don’t always require centralized institutions or ‘middlemen’.
